• Erica Waasdorp
• 21 Apr, 2021

Direct mail is more effective than ever! Did you know that the cost to raise a dollar for direct mail still hovers around $0.20? Where can you find that in the stock market? Direct mail should be a major part of your overall fundraising plan. Sadly, so much time is spent on writing direct mail letters, that very little time is left to focus on where to find the best donor segments and growing your donor base....
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